About Paul Fitzpatrick

Hi, Paul here!

The photo shows you what I look like much of my spare time. Clad in lyrca, bent over a timetrial bike, training for, or racing somewhere hot and overseas as part of the GB Age Group triathlon team. Or possibly riding around muddy fields of the UK in cyclocross races.

When I am not doing this (or running, or swimming) I have spent my working career looking to create and run the best possible Online/Mobile customer journeys, digital marketing activity, acquistion plans and optimised service experience for the many brands on which I have worked.

Previously voted ‘Digital Marketer of the Year’ by Revolution Magazine and at No.16 in their ‘most influential’ list. I am a highly innovative Digital Sales, Marketing and Product lead, with 15yrs of industry leading work on brand and acquisition projects across multiple verticals. I have been a guest lecturer for the IDM as well judging or speaking at various industry events. Below are some of the brands I have worked upon, with a few details on my primary role and accomplishments. You can also view my LinkedIn profile here

I started Woodrose Digital after a change in circumstances and in honour of my Mother, Rose (maiden name Wood) who passed away suddenly only a few months prior. Through this, I want to help companies large and small to achieve the best result from their Digital activity. Why not get in touch?

Responsible for all Digital Communications activity for the main GM automotive brands in the UK – Saab, Vauxhall and Chevrolet. As well as niche US Brands Corvette, Cadillac and Hummer. Including websites, Online, Search, Mobile and other emerging media. Managing all agency relationships across PPC, SEO, Design, Digital Media, Technology. Internal Digital expert and advocate, driving Digital Innovation to all Brand and Senior Managers within Vauxhall and the wider GM UK organisation

Head of UK Digital Acquisition, reporting to UK Marketing Director, responsible for all Digital aspects of lastminute.com brand and direct acquisition activity. Annual acquisition budget of over £7M and direct P&L responsibility for £65M Rev target. Also in a position to drive leading Digital Marketing activity, utilising latest techniques and innovative campaigns. Later promoted to Group Head, responsible for implementing best practice digital acquisition techniques (PPC, SEO, Affiliates, Display) across 5 European markets. Working with local Marketing Managers and agencies to ensure efficient and cost effective customer acquisition.

Reporting to the Marketing Director in a newly created role to lead all digital communications for SE UK&I (40% of total SE’s global profit). Remit to look at all elements of local digital activity as part of overall comms mix, making changes and recommendations that benefit to the UK whilst working with Regional and Global marketing teams to ensure the UK is a ‘centre of excellence’ in this area and is leading global initiatives where possible.

Reporting to the UK MD, responsible for all planning/forecasting of future performance for a wide range of personal insurance products. Taking into account current status and forthcoming internal and external factors. Day to day responsibility for the UK based members of a global web team, ensuring the effective and efficient roll out of new web content, features and functionality.

Reporting to the Commercial Strategy Director for Assurant Europe. My role encompassed Digital Product Management of a major programme of D2C digital sales solutions across multiple European territories, for one of Assurant’s largest clients -Vodafone. Working with Client Managers, I also provided a central resource and expertise in digital Financial Services sales implementation, optimisation and management reporting.